RENAULT


Obsession for quality. Touch-friendly materials, impeccable finish, outstanding aerodynamic performance, revolutionary design and technological quality. All this can be found, for example, driving a DUSTER, CLIO, MÉGANE or LOGAN, models that made of RENAULT a reference in the world auto market. The French automaker relies on the strength and originality of its brand, with many attractive and quality products and with its unquestionable international presence to win thousands of passionate about cars. The history of the French brand derives from a true adventure, when the first orders were made to French industrialist Louis Renault, who at age 21 built his first car in the backyard of his mother’s house. On December 24, 1898, his friends challenged him to climb Lepic, the steepest street in Paris, driving the ‘Voiturette A’, a car built by him on the basis of a tricycle. Louis Renault was able to carry out the feat thanks to the innovative direct transmission of the vehicle (that is, the gearbox that is now the technology implanted in all vehicles), and received, there on the spot, its first 12 orders. On February 25, 1899 the brothers Renault, Louis, Marcel and Fernand, opened their factory on Avenida Du Cours in Boulogne-Billancourt with the name  RenaultFréres. That same year, in the Paris Salon the new company presented its first two models of cars: Type A and Type B. Both had 450 cc engines and only in that year were produced 76 units.

In 1901, the automaker presented the models D and E, and inaugurated a new factory in Belgium. The following year, the first RENAULT engine was manufactured, which allowed the brothers to win the Paris-Vienna race between France and Austria with great advantage. With 16 hp of power, the engine had an average speed of 63 km / h, an impressive number for the season. In addition, that year the first patent for a turbine engine was achieved. The brothers quickly realized the publicity and spotlight that could attract the participation of their vehicles in automobile competitions and reached fast success and recognition in the first races of city to city in France. Both competed with models from their factory, but Marcel died, at age 31, in a car accident during a race between Paris and Madrid in 1903. Although Louis Renault no longer competed after this tragic event, his company continued to be involved in motor racing competitions, including the victory of a RENAULT model AK 90CV winner of the first Grand Prize in 1906, with more than thirty minutes of advantage over the second place. Shortly before, in 1905, the brothers ventured into a new area: engines for aeronautics. And they succeeded, beating records of speed in the air. Shortly before, in 1905, the brothers ventured into a new area: engines for aeronautics. And they succeeded, beating records of speed in the air. Shortly before, in 1905, the brothers ventured into a new area: engines for aeronautics. And they succeeded, beating records of speed in the air at miata car covers.

Still in 1906, the first bus produced by the automaker, called the  Omnibus , was launched on the market. With the death of Fernand in the year 1909, the company was renamed  LES AUTOMOBILES RENAULT . Just before the outbreak of World War I in 1913, RENAULT already produced 10,000 cars a year, had 5,000 employees and faced its first strike. During the war, the brand focused its efforts on the manufacture of ammunition, military aircraft and vehicles such as the famous tank of war Renault FT-17. In the midst of a ruined economy and strong American competition, Louis Renault built a new factory and diversified production, manufacturing buses, tractors and commercial vehicles. RENAULT has grown and extended its operations to 49 countries around the world. The automaker was also a pioneer in the production of its vehicles, integrating already in 1919 the manufacture of all the components, from the steel to the tires. At this time, competition between RENAULT and Citroën intensified, forcing both to innovate and to dare, producing better and more attractive vehicles to consumers. It was only in 1920 that a new car model, the Renault 10CV, was introduced, followed by the 6CV in 1922. In 1925 the popular 40CV emerged, the first automobile to use the famous diamond-shaped symbol that is now part of the French brand. Two years later, Monasix was introduced, which, after being improved in 1928, became a major success of the brand with consumers. It was during this period that the French automaker began exporting its vehicles to the United Kingdom. The first compact produced by the brand was the Juvaquatre, in 1937, already with independent front suspension and hydraulic brake control. It was a two-door car, a 1.0 liter engine and a power of 24 hp.

During World War II, Louis Renault’s factories worked for Nazi Germany, producing trucks. By virtue of this, he was arrested during the liberation of France in 1944 and died in prison before preparing his defense. Its industrial assets were confiscated by the government of General Charles De Gaulle and the factories became a public company (known in French by RégieNationale des Usines Renault). It was from this time, as a state, that the automaker took on the challenge of proving that it could be as competitive as a private company. During the war, the automaker’s factories produced military materials, and it was only in 1946 that the production of passenger cars was resumed. The following year, it was finally launched its first truly popular model, the  Renault 4CV , which would become one of the most important cars in the history of the automotive industry and Gordini’s ‘grandfather’, given the enormous success it achieved, selling half a million units until the closure of its production in 1961. The success of this compact model proved the economic viability of the brand, giving it new impetus in a period of difficulties and uncertainties.

From 1955, the company intensified one of its vocations, the export, becoming the largest industrial exporter in France. The success of the sales had like highlights the compact models, like for example, the Renault 4 in 1961, that would come to sell more than 8 million units; the top of the line Renault 16 launched in 1965, which revolutionized traditional values ​​with its rear door and modularity, and who would become the first RENAULT to win the title of Car of the Year; and the Renault 5, a small and popular car launched in 1972, which would become one of the company’s greatest successes, largely because of its economy in the period of the oil crisis that the world experienced. In 1982, RENAULT became the second European automaker, behind only Volkswagen, to produce automobiles in the United States. The Alliance, American version of the RENAULT 9, was the first car produced on American soil. Other successes were launched in the 1980s, such as the extraordinary R9 in 1981, the Renault 25 (high-end car) in 1984 and the Super5. In 1991, the brand decided to end with the designation of car models by numbers, a tradition since its foundation. In this decade, RENAULT entered a new stage of its history, passing again to the private initiative in the year 1996. Its capacity for innovation was highlighted mainly by successful launches such as the compact Clio, the versatile Twingo, the luxurious Laguna, the popular Mégane, the functional Scénic and the daring Kangoo. On January 2, 2001, REANULT sold its industrial vehicles subdivision (known as ‘Renault VéhiculesIndustriels’), created in 1978 to the Swedish Volvo, which renamed it RENAULT TRUCKS in 2002. In 2005, the Brazilian Carlos Ghosn, who was until then executive of Nissan, assumed the position of CEO of RENAULT in replacement to Louis Schweitzer,

On February 9, 2006, Carlos Ghosn announced the Renault Contrat 2009 plan with which the brand would seek to continue its innovative spirit with plans as ambitious as becoming one of the automakers that least pollute the environment. On December 8, 2007, RENAULT announced a partnership with Russian state-owned companies to revitalize AvtoVAZ and the traditional Lada brand. The launch of Koleos (the first 4X4 crossover utility of the automaker) was the 11th model of the 26 announced to boost the growth of RENAULT in the world. With the launch of a 4X4 Crossover, the carmaker continued its product offensive and completed its car offering, proposing an unprecedented model in the history of the brand. In 2008, RENAULT made nine world launches. Despite the severe financial crisis that the world went through in 2010, the automaker broke a record sales record with 2.6 million units sold. In Europe alone, more than 1.6 million vehicles were sold. In recent years, RENAULT has modernized and refurbished its line of vehicles with the launch of models such as compact SUV DUSTER (which became the world’s best-selling car in the world), the ZOE electric car, the compact crossover with bold CAPTUR design and , most recently the luxurious TALISMAN. In addition, the French automaker signed a partnership with Dongfeng in 2013, creating its first joint venture to produce its vehicles in China.

2019 – RENAULT LOGAN STEPWAY

After its passage through the Moscow Salon 2018, the French brand has put on sale in the Russian market the new Renault Logan Stepway City, a new adventurous version of the sedan based in the Dacia Logan. As in Latin America and Turkey, Dacia sells its models in Russia with the emblem of Renault and one of the great news that the French manufacturer has prepared for 2019 is this new member of the Stepway family, which takes as a starting point the body of Logan. In the coming weeks the Renault lineup will be completed in Russia with the arrival of the new Renault Logan Stepway City, the third member of the Stepway family, which also integrates the SanderoStepway and DokkerStepway. Regarding its exterior aesthetics, the new Logan Stepway features the usual features of this type of model, including traditional unpainted black plastic frames on the underside of the bodywork and wheel arches as well as specific bumpers that incorporate protectors in the coloraluminum, in addition to a greater height free of the ground. Along with the introduction of this new model, the Russian division of Renault presented a number of new features for the Stepway line, which includes, among other things, new LED daytime running lights in the shape of a letter ‘C’, as well as a renewed front grille that takes a black finish.

As for the interior, a new infotainment system MediaNav 4.0 with touchscreen, Android Auto, Apple CarPlay, Bluetooth, USB, and a redesigned steering wheel and new upholstery are inaugurated. The most relevant equipment includes electric mirrors, remote control of the climate control and the engine, heated seats, leather-wrapped multifunction steering wheel, automatic climate control, parking sensors, fog lights, alloy wheels, etc. The engine includes a 1.6-liter petrol engine that develops 82 horsepower for the entry versions, a block that is also offered in versions of 102 and 113 hp. In the diesel line the offer contemplates a propeller of 1.5 liters of 90 hp. The five-speed manual transmission is standard, although an automatic transmission can be ordered with the higher power engines. This new alternative that Renault has ready for Russia will try to face its Russian cousin  Lada Vesta Cross , a version of the leading aspect of the well-known Russian sedan, which also has a crossover exterior aesthetic.

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